
Excellence
Our relentless pursuit of excellence propels us to consistently deliver exceptional quality and service across all aspects of our business. From sourcing the finest ingredients to cultivating outstanding customer experiences, we foster a culture of continuous improvement within our team. At our core, we refuse to settle for anything less than the very best, aiming to exceed expectations and earn the trust and loyalty of both our customers
and partners.
Responsibility
We conduct business with integrity, transparency, and respect for all stakeholders, from our employees and suppliers to the communities we serve. This means treating everyone with fairness and dignity, upholding labor rights and ethical practices, and ensuring our operations have a positive social impact. At VAMO, we prioritize fair treatment and long-term relationships with our fishermen, fostering a culture of trust and respect within our organization. Our commitment to fair pay ensures that our fishermen are valued for their hard work and dedication.
“With a focus on collaboration and mutual respect, we strive to build strong and enduring partnerships with everyone involved in our operations.”

Ethics
Ethics is a core value at VAMO, guiding our commitment to responsible stewardship of our oceans and ecosystems.
While the king crab may be an invasive species, fishing it responsibly plays a crucial role in preserving the biodiversity of our waters. In Norway, fishing is rigorously regulated to ensure the long-term health and viability of marine ecosystems and fish stocks. At VAMO, we are dedicated to ethical practices throughout our operations, from fishing and processing to transportation. We prioritize sustainability and support initiatives aimed at preserving marine biodiversity. By upholding ethical standards, we aim to protect the natural resources that sustain us and future generations.
Community
Community lies at the heart of VAMO. We believe in the power of connected communities to drive positive change. Rooted in the fishing village of Båtsfjord, VAMO embodies the Norwegian village way of living, where fishing isn't just a livelihood; it's
ingrained in our culture and traditions. With a focus on collaboration and mutual respect, we build strong partnerships with everyone involved in our operations. Together, we nurture a spirit of cooperation and shared purpose.
Artisanship
We honor the tradition of artisanal fishing, where each catch is a testament to the skill, expertise, and craftsmanship of our fishermen. Commitment to preserving traditional fishing methods, ensuring the highest quality seafood products, and honoring the artistry and expertise of the fishermen involved in the process. It underscores VAMO's dedication to preserving heritage practices while delivering exceptional seafood to its customers.